The year was 1943. Four years before India got independence, a small independent step towards a giant leap was made in the cooking oil industry, at Virudhunagar, a town in the south of India.
The man behind the step was…
Mr.V.V.Vanniaperumal, who had an exemplary track record in the business world of Tamil Nadu. Thanks to his hard work and commitment, an empire was literally built in the edible oil business.
His son, Mr. V. V. V. Rajendran carried forward the torch lit by Mr.Vanniaperumal and founded Idhayam Group in 1986 with a sole objective to deliver quality and healthy edible oils to the people.
The name Idhayam means ‘heart’ in Tamil, an Indian language. Idhayam products are friendly and close to the hearts of millions of customers in India and abroad, quite appropriate to our brand name.
It was Mr.Rajendran who brought a sea change in the sesame oil business by launching the product in a new consumer packing in the brand name - IDHAYAM.
Mr. Rajendran’s demise in 1994 witnessed his eldest son, V.R.Muthu taking the helm of affairs, aptly accompanied by his brothers, V.R. Sathyam and V.R. Thendral.
There was no looking back ever since the triumphant trio assumed charge and the company is now a name to reckon with the cooking oil industry in India. One of the leading players in the industry, Idhayam provides superior standard filtered sesame oil and peanut/groundnut oil, which doesn’t undergo refining process.
Doctors and scientists across the globe consider refining edible oils to be harmful for health.
Commitment to consistent research and development (R&D) to provide customers with high quality and innovative products has brought pinnacles to Idhayam Group.
A preferred manufacturer and supplier of edible oils (sesame and peanut oil), Idhayam Group has carved a niche for itself by reaching the households of millions in several European, Asian and African countries.
“Quality has always been the watchword of Idhayam Group. ISO 9001:2008 certificate is a testimony to it.”