IDHAYAM is the fastest-growing cooking oil brand in India. A pioneer of producing healthy cooking oils for over 8 decades, our super healthy, natural, and pure IDHAYAM Sesame Oil and IDHAYAM MANTRA Groundnut Oil are loved by millions for evoking incredible taste in their food.
IDHAYAM is synonymous to “healthy cooking” in households in India and worldwide, keeping you healthy, happy, and enriched.
I am a Business man ; Business is my Religion ; My Organisation is my Shrine ; Customer is my God ; Service to Customer is my Prayer ; Customer Satisfaction is my Blessing.IDHAYAM V.R. MUTHU
In the year 2005, the company has been accredited ISO 9001:2000 certificate by TUV CERT certification body.
V. V. Vanniaperumal had an exemplary track record in the business world of Tamil Nadu, South India since 1943. He had three illustrious sons who built up the business empire in edible sesame (Gingelly) oil as traditional family business. Their business base was constructed in the Business town – Virudhunagar, 30 Kms from Madurai Airport.
Mr. V.V.V. Rajendran, son of Mr. V.V. Vanniaperumal was the founder of the IDHAYAM Group in the year 1 986. With an experience of more than 43 years, launched sesame oil in a new consumer packing in the brand name ‘IDHAYAM Sesame Oil’. ‘IDHAYAM’, the name gets its origin from ‘Hriday’ a Sanskrit word, which means ‘heart’. IDHAYAM sesame oil is a natural cooking medium. It does not affect the heart, hence the name. IDHAYAM also reduces blood cholesterol. Today just the word ‘IDHAYAM’, has almost become synonymous with Sesame Oil. The Group was built with the main objective of ‘Grow with Truth, Hard Work and Committed Quality’ was their key to success.
Within a short span of its launch ‘IDHAYAM’ entered into millions of homes and also into the hearts of its occupants.
After the demise of the founder of IDHAYAM Mr. V.V.V. Rajendran in 1994 the business onus fell on Mr. Muthu and his able and efficient brothers Mr. Sathyam and Mr. Thendral. They collectively took charge of reins of the Group following the same principles of Mr. V.V.V. Rajendran.
To be a Leading and Respected Company in providing High Quality Edible Oils with Worldwide Visibility.
We are dedicated to deliver Premium Quality Sesame Oil through Continuous improvement in Quality with an Uncompromised level of Service, Investment in Process Technology, Innovative Packaging, Human Resources and Frequent Update of R & D, Striving to achieve Worldwide Recognition as a Leading Supplier in the Industry
The brand IDHAYAM was founded
Cleaned sesame seeds were packed in small packs and marketed under the brand name SAMBANDHI.
The company launched wide varieties of appalam (pappad) under the brand name – DOTS in different flavours. Appalam is a popular dish of South Indians.
Keeping the Calcium Content of Sesame Seeds in mind, the company has innovated a new product, sweet-coated sesame seeds. This is brought into the market under the brand name – TAHINI. TAHINI caters to the need of calcium among women and children.
The company innovated a health care product for ‘Oil Pulling’ under the brand name – IDHAYAM WEALTH. Ayurveda recommends the process- ‘GARGLING WITH SESAME OIL’ , which increases immunity and prevents our body from many major diseases.
MANTRA & HARDIL
The company started manufacture of peanut oil, a deep frying medium and marketed under the brand name – IDHAYAM MANTRA. It also launched its new product, IDHAYAM HARDIL mustard oil for Northern States of India. These oils not only enhance the flavour of any dish, they make cooking more delightful and enjoyable.
IDHAYAM again introduced another superior sesame oil- IDHAYAM Delit which is manufactured from only export quality sesame seeds.
Having infiltrated almost every kitchen in Tamil Nadu with the hugely successful ‘IDHAYAM’ and ‘ Delit’ brands of sesame oil, the Group expanded itself into the textile industry. Within textiles they zeroed in on a product that would be novel, exotic and off the beaten track for the market as well as be an integral part of every wardrobe. They branded it ‘Rasathe Darling’.
A sister company, Rasathe Hosieries was thus born in 1996, to produce the popular Rasathe Darling nighties. Like in the case of IDHAYAM/ Delit brands of sesame oil, no compromise on quality was made here too.
Starting with just night wears they have now introduced Churidhars also.
In an era where only branded products receive attention, Rasathe Darling has almost gained all the publicity and people are highly interested in this quality product. It has become a name in vogue for fashion wears, serving the hottest in latest trends.
Exclusive designer wears blending style and comfort are the unique features of this product. Elegance comes naturally to any women attired in this graceful wear.
The Group saw to it that there was an incredible variety of fabrics, designs, shades, patterns floated in the market for the customers to choose from. Above all, the price of these quality garments were quite competitive, hence helped in sales promotion.
For more information visit: www.rasathedarling.com
Objectively innovate empowered manufactured products whereas parallel
RJ Mantra English School is managed by IDHAYAM Rajendran Charities. The School has flourished from the strength of 40 students to nearly 497 Students and the teaching staff from 6 to 50. From a humble beginning the school building has become a strong edifice with 30 classrooms, laboratories, spacious playground, swimming pool, the state of the art auditorium with a seating capacity of 2500, audiovisual room, mess, infirmary and so on.
For more information visit: www.rjmantra.com